RnBass is both a movement and music genre. Blending traditional R&B music and 808 production, RnBass has been described by Vibe magazine as a breath of fresh air. RnBass was founded by music executive J. Maine with the idea of creating not only a new genre of music, but also a place where creativity is fostered. RnBass.com is a destination site for the music industry and is responsible for breaking a number of notable artists.
With the momentum of being described as a breath of fresh air by Vibe magazine, RnBass is one of the hottest brands to emerge on the music scene in the last 5 years. Even with being on the forefront of a music revolution, there was still a big opportunity to better brand the movement and garner more exposure. Our mission was to help create a website and branding that resonated with RnBass’s core audience as well as increase viewers and generate engagement.